Digital Marketing Specialist · Pitch

Let's build Khalia Care's
digital presence from the ground up.

Social media, design, a real website, and a lead engine — owned end-to-end, autonomously. Presented by Gene.

Social MediaGraphic Design Lead Gen — Organic + AdsWordPress + SEO

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I did my homework

Who Khalia Care is

A newly-launched (Jan 2026) Sydney provider of in-home & community NDIS disability support and aged / home care — built on Respect, Compassion, and Quality.

🩺Clinical & nursing

High-intensity daily activities, community & in-home nursing, palliative & dementia care, post-hospital support.

🏡Daily living

Personal care, domestic help, meals & shopping, respite for carers, transport, companionship.

🤝NDIS capacity

Life-skills development, community participation, household tasks, Supported Independent Living (SIL).

📍 Serving Western & South-West Sydney — Bankstown, Liverpool, Parramatta, Penrith, Campbelltown — plus regional NSW.

The opportunity

You're new — so the upside is huge.

From my research, here's exactly where I'd add value on day one:

📷Generic placeholders

The site still uses stock / template imagery (and placeholder team profiles). I'll replace them with authentic staff & community branding — exactly what your role description asks for.

📱No social activity yet

Social icons aren't yet driving an audience. I'll launch a consistent FB / IG / LinkedIn calendar that builds local trust.

🔍Not ranking locally

The site doesn't yet rank for "NDIS / home care near me." I'll fix on-page SEO + add a blog so families find you on Google.

🧲No lead engine

No visible lead funnel. I'll build a localized organic + paid pipeline that turns visitors into booked consultations.

I already audited your site

Khalia Care mobile — the numbers

I ran a Lighthouse / PageSpeed audit on khaliacare.com.au. Strong base — here's exactly what I'd tighten, and all of it is fixable inside WordPress.

Performance

Accessibility

100

Best Practices

SEO

⚡Speed (LCP 3.3s → <2.5s)

Compress + preload the hero image (WebP/AVIF)
Set cache headers on static assets (~291 KiB win)
Trim unused CSS (~46 KiB) + JS (~68 KiB)

🔍SEO + Accessibility quick wins

Add a meta description (fast, high impact)
Fix non-crawlable links (proper hrefs)
Add link names / aria-labels for screen readers

✅ Layout is already stable (CLS 0.075) & interactivity is instant (TBT 0ms). I'd knock out the rest in week 1.

What I do for you

Your whole funnel — one operator.

📅Social media management

Content calendars + scheduling across Facebook, Instagram & LinkedIn, built on an awareness → nurture → acquisition funnel.

🎨Graphic design + reels

Branded graphics, banners, and hook-first short-form video reels in Canva / Adobe — consistent to a brand kit.

🧲Lead generation

Organic posting + Meta lead-gen ads → a tracked pipeline. I own cost-per-lead, not vanity likes.

🖥️WordPress + landing pages + SEO

Copy & image updates, building conversion landing pages in WordPress, plus on-page SEO & site health.

📈Tracking & Analytics — measure everything

Full conversion-tracking setup: Meta Conversion API (CAPI) + Meta Pixel · TikTok Pixel · LinkedIn Insight Tag · GA4 · Google Ads — so every lead is attributed and ad spend is optimized by real cost-per-lead.

Proven, not theoretical

Your requirements → what I've actually done

Social media management & scheduling	Ran FB/IG/LinkedIn content calendars for a US law firm + e-commerce brands.
Graphic design + short-form reels	Designed branded graphics & thumbnails; produced 9:16 hook-first reels.
Lead pipeline tracker	Built a Facebook Lead Ads → automated lead tracker/CRM for a law firm.
WordPress maintenance + landing pages	Daily WP work: copy, image/placeholder swaps, layouts, Yoast SEO, caching — and built landing pages.
Paid campaign tracking (Meta Ads)	Lead-gen ads for a law firm + traffic/conversion ads for e-commerce — tuned by cost-per-lead.
Healthcare / sensitive service SME	Legal marketing = strict compliance + compassionate copy; transfers straight to NDIS.

The core of this role

My lead-generation playbook

🌱Organic — build trust, lower ad cost

Weekly funnel: educational → relatable → clear-CTA
Hook-first reels (first 1–2 seconds win)
SEO + blog so Google finds you too

🎯Paid — fill the pipeline fast

Meta lead-gen forms + lead magnets (free home-care guide / free care assessment)
Localized targeting — families & carers in your suburbs
Track cost-per-lead + lead quality, optimize weekly

The loop I own: ad / post → landing page → lead form → pipeline tracker → follow-up → measure CPL → optimize.

Website that converts

I build landing pages in WordPress

Not just edits — full conversion pages: clear hero, services, trust signals, and a lead form wired to your pipeline. I've built 4 live conversion landing pages for a law firm (next slide) — and the 🌐 Website Demo tab shows a sample I built for Khalia Care.

⚡Fast & healthy

Caching, image optimization, Core Web Vitals — pages that load fast and rank.

🔎SEO-ready

Meta titles/descriptions, schema, alt-text, local "near me" keywords.

📩Lead-wired

Forms feed straight into the tracked pipeline — no lead lost.

My plan

First 30 / 60 / 90 days

Audit & foundation

Audit site/socials/ads. Swap placeholder media for real branding. Stand up the content calendar + lead tracker. Baseline metrics.

Engine on

Launch FB/IG/LinkedIn calendar + first reels. Launch a localized Meta lead-gen campaign. Tighten website + local SEO.

Optimize & scale

Optimize ads by cost-per-lead. Double down on winners. Monthly report: reach, leads, CPL, pipeline movement.

Proof — work I've produced

A few samples from my portfolio

Real marketing assets I've created for service & e-commerce clients — thumbnails, short-form reels, branded video, and email / visual design.

Scroll-stopping thumbnails
Curiosity hooks, mobile-first, on-brand.

9:16 short-form reels
Hook-first, captioned, branded.

Branded explainer video
Motion graphics, charts, captions.

Vertical social graphics

Email / newsletter design

Branded imagery & photo direction

📊 Live Social Analytics Dashboard — multi-platform (FB · IG · YouTube · TikTok · LinkedIn) data-viz, auto-updating, built + deployed by me. ↗ open live

➕ Plus the Khalia Care landing page in the 🌐 Website Demo tab — built for this pitch.

Live landing pages I've built

4 conversion landing pages — live in WordPress

Built for a US estate-planning law firm. Each page has a video-background hero, pain-point copy, a 30-second self-check quiz, real 5.0★ testimonials, and UTM-tracked CTAs (glossy black + 24K gold). Tap any to open it live:

📜Estate Planning

Living trusts, wills, POAs & directives — avoid probate. ↗ open live

🗂️Trust Administration

Trustee guidance — notices, accounting, distributions. ↗ open live

⚖️Probate

Petition, creditor notices & court — settle an estate faster. ↗ open live

🛡️Trust & Estate Litigation

Will/trust contests, trustee disputes, undue influence. ↗ open live

Each points its matching ad creative to its own UTM tag for clean attribution — the same funnel-to-page discipline I'd bring to Khalia Care.

Let's begin

Give me the brand & access —
I'll build the engine.

Social, design, website, and the paid + organic funnel — owned end-to-end. I've built this exact engine before. I can do it for Khalia Care from day one.

See my Khalia Care landing-page demo →

Gene · Digital Marketing Specialist · mgp0601@gmail.com

KKhalia Care

💚 NDIS & Aged Care · Sydney NSW

Care That Supports Your Independence, Every Day.

Personalised in-home and community NDIS disability support and aged care — delivered with respect, compassion, and quality, so you can live safely and with dignity at home.

Book a Free Consultation Explore Services

NDISSelf · Plan · Agency-managed

7 daysFlexible support hours

Sydney+ regional NSW

Free Care Assessment

We'll match supports to your plan

In-home nursing✓ Available

Personal & daily care✓ Available

Supported Independent Living✓ Available

Respite for carers✓ Available

Get matched today →

Our Services

Support tailored to you & your plan

From clinical nursing to everyday help — flexible supports for NDIS participants and aged-care clients across Sydney.

🩺

In-Home & Community Nursing

High-intensity daily activities, community nursing, palliative and dementia care, and post-hospital support — clinical care in the comfort of home.

🧼

Personal & Daily Living

Personal care, domestic assistance, meal prep and shopping, and respite support that gives family carers a well-earned break.

🤝

NDIS Capacity Building

Life-skills development, community participation, household tasks, and Supported Independent Living (SIL) to build genuine independence.

🚗

Transport & Companionship

Travel and transport assistance plus social support and companionship — staying connected to community and the people who matter.

🏠

Shared Living Support

Supported Independent Living arrangements designed around your goals, routines, and the way you want to live.

💚

Aged & Home Care

Dignified in-home aged care that helps older Australians stay safe, comfortable, and independent in their own home.

Why Families Choose Us

Built on three promises

Respect

We listen first. Your choices, culture, and routines lead every support plan we build with you.

Compassion

Warm, patient, person-centred care — for participants and the families who love them.

Quality

Experienced carers and clear communication, so you always know what's happening and why.

Where We Work

Serving Greater Sydney & regional NSW

BankstownLiverpoolParramattaPenrithCampbelltown AuburnMerrylandsCastle HillSutherland ShireWestern SydneyRegional NSW

Get Started

Book a free, no-obligation consultation

Tell us a little about your needs and we'll be in touch within one business day. (Demo form — wired to a lead pipeline on the live site.)